Ian Poulter's renown as a "fashion clotheshorse" is reflected in his golf apparel, reports the Irish Times
Published: 17 August 2009
The marketing-savvy mind of Ian Poulter is apparent in his range of golf apparel, reports the Irish Times.In an article about the sport's "fashion clotheshorse", the news provider explains that Poulter's golf apparel is just one example of his "marketing brain".
Readers are told of his success in registering with the Scottish Tartan Authority to include the traditional clan designs in his outfits.
This is bolstered further by his choice of slogan for his brand, which urges customers to "Weave Truth With Trust".
However, on the course it is Poulter's determination that is helping him to drive towards success.
After undergoing laser eye surgery, the Irish Times notes, Poulter jumped into contention at the USPGA Championship with an opening day round of two under par.
The competitive score for the day marks a return to form after Poulter failed to make the cut at the recent British Open - an event in which he came second 12 months previously.
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