GLENMUIR’S NEW HI-COOL® SHIRTS DELIVER PERFORMANCE AND COMFORT

Glenmuir’s new Hi-Cool ® men’s and ladies’ shirts offer golfers the best of both worlds - outstanding performance combined with exceptional comfort.

The Lanark, Scotland-based company, one of Europe’s leading golf apparel brands, has introduced three new shirts to its Men’s Performance Series and five to its Ladies’ Collection, all offering the soft-handle feel not found with all-synthetic fabrics such as polyester or nylon.

All are manufactured from soft, stylish and lightweight 70% cotton 30% polyester jersey and feature the renowned Hi-Cool ® Moisture Management System, which delivers extra stretch performance while drawing moisture away from the body to provide exceptional quick-drying wicking properties.

With an athletic fit and modern design, the Hi-Cool® shirts signal Glenmuir’s intention to play a key role in the growth of the golf performance wear market and provide customers with the very latest in sports fabric technology.

Marketing Director, Andy Bough, said: “Research has shown us that increasing numbers of golfers are looking for modern clothing that will keep them cool on the course, allow freedom of movement and deliver outstanding performance.

“We have reacted to that with our largest-ever range of performance wear and we believe this has established us as a major player in that market. The reaction from retailers and golfers has been fantastic.”    

The Men’s Hi-Cool ® Zip, Hi-Cool ® Mock and Hi-Cool ® Panel,with the prestigious Glenmuir 1891 logo embroidered on the right sleeve, are available for a suggested retail price of £33.50 each and come in sizes S-XXL.

The Hi-Cool ® Zip has contrast textured side and sleeve panels, a zip neck, and is available in three colourways, light blue/white, black/citrus, and white/navy.

The Hi-Cool ® Mock features a mock collar and raglan sleeves, with contrast textured panels at the front underarm and has three colour schemes - white/light blue, citrus/black, and navy/white. 

The Hi-Cool ® Panel has contrast textured panels to the side and over arm, with a concealed button neck and anti-curl collar. Light blue/white, black/citrus and navy/white versions are available.

The new Ladies’ Performance Shirts – Lilly,Megan, Izzy,JaneandCara come in a shaped fit to maximise fabric performance and comfort.

The designs, in sizes XS-XL, include cool and contemporary colours with contrast panels and patterns and all feature the Glenmuir woven label on the left side seam.

Suggested retail price for Lilly and Megan is £34.65 each, while Izzy, Jane and Cara are £32.55 each.

Craig Bousfield, Power Marketing UK Ltd
Tel: +44 (0) 7810 863869, Email: craig@pmuklimited.com

Notes to Editors:
Glenmuir is a brand right at the heart of golf. Preferred supplier to the European Ryder Cup team for 20 years, it also enjoys partnerships with the PGAs of Europe, The PGA, The European Tour, The Open Championship, and The English Golf Union. Glenmuir is official clothing supplier to the Golf Foundation, Ryder Cup Wales 2010, The SLGA, and The Golf Union of Wales.