New ‘Performance Curve’ Shirt By Glenmuir Offers Performance By Design

Published: 18 January 2010

Glenmuir Spring/Summer 2010 – new Performance Curve shirt

Glenmuir continues to lead the way in the field of golf shirt innovation and the launch of the brand new ‘Performance Curve’ shirt for Spring/Summer 2010 demonstrates how the use of ‘smart fabrics’ is at the heart of the company’s ongoing development.

The ‘Performance Curve’ polo uses ThermoCool™ - a unique blend of hollow and solid fibres that interact with the golfer – and the thermo-buffering provided by the super-advanced system gives golfers the ultimate in performance golfwear.

When the golfer is hot and perspiring, the lightweight polyester fabric allows evaporation, keeping the user cool and comfortable.

When the temperature drops, the fabric traps body heat and creates a barrier to external cooler temperatures, keeping the user warm and temperature-regulated.

This thermo-buffering or comfort zone technology allows golfers to stay more comfortable for longer, essential when playing abroad or late in the day when cooler temperatures can quickly follow high heat.

The ‘Performance Curve’ is available in sizes S-XXL and in a neater athletic fit, with a suggested retail price of £41. Three contemporary colours with contrast body inserts and placket and sleeve trim are on offer – Blue/Stone, White/Black and Paradise/White. .

Glenmuir marketing director, Brian Mair, says: “The ‘Performance Curve’ is the flagship of our Men’s Performance & Trend Collection for the season and gives golfers access to state-of-the-art fabric technology.”

With 23 products spanning polo shirts, sweaters, fleeces, wind shirts and waterproofs, Glenmuir’s Men’s Performance and Trend Collection for Spring/Summer 2010 offers something for every golfer, in every weather situation.

The Lanark, Scotland-based company has unveiled eight Performance Shirts in an ever-expanding category, spearheaded by the new Performance Curve, Hi-Cool Draw and Hi-Cool Fade – and two new sweaters, Littlestone and Tandridge.

Glenmuir introduces three carefully-selected new contemporary colour palettes for the season – ‘Blue Stone’ (three classic shades of blue combining with stone and white); ‘Lilac Haze’ (vibrant raspberry and lilac infused with black, white and stone);  and ‘Paradise Mist’ (three cool greys mixing with paradise blue and white) – which feature across its entire range.

Notes to Editors:
Glenmuir is a brand right at the heart of golf. Preferred supplier to the European Ryder Cup team for 23 years, it is also lead vendor at Ryder Cup 2010. Glenmuir enjoys partnerships with the PGAs of Europe, The PGA, The European Tour, The Open Championship and The English Golf Union. Glenmuir is official clothing supplier to the Golf Foundation, Ryder Cup Wales 2010 and The Golf Union of Wales.