New Performance Knitwear Joins Glenmuir’s Men’s Performance & Trend Collection

Published: 04 June 2010

Glenmuir Autumn/Winter 2010 – Men’s Performance & Trend Collection

Featuring three superb new colour schemes, 24 individual products and introducing seven new garments, Glenmuir’s new Autumn/Winter 2010 Men’s Performance & Trend Collection is their most comprehensive ever produced.  

For the first time in the stylish collection, which showcases Glenmuir’s most modern designs and use of technologically advanced ‘smart fabrics’, Performance Knitwear features prominently – with a new Bionic Finish® and lambswool blend used to create four new supremely resilient sweaters.

The ‘Arctic’ and ‘Atlantic’ merino/acrylic lined sweaters feature the Bionic-Finish® – a more ecologically sound water, oil and soil-repellent finish which uses nanotechnology to form a flexible 'skin' on the surface of the garment.

The end result of this pioneering finish is two superb breathable, washable but weatherproof lined sweaters in zip (RRP £70) and round neck (RRP £66.25) designs. Each is available in three colours.

Golfers seeking playable, high performance sweaters will relish the stylish new 'Neath' and 'Wrexham' models in a neat, contemporary cut and designed to provide protection from the weather while allowing the golfer freedom to swing and remain cool and comfortable.

‘Neath’ is characterised by contemporary sleeve and back panel stripes, while ‘Wrexham’ uses contrast side and sleeve panels.  Both have RRPs of £63.
 
In recent years, the success of Glenmuir's Men’s Performance & Trend golf clothing has been built around its acclaimed Performance Shirts and this year sees the introduction of a long-sleeved model, ‘Tenby’.

This zip neck, mock collar addition to the collection boasts the acclaimed Hi-Cool® breathable moisture management system and is available in three solid colours with smart contrast piping (RRP £39).  

Glenmuir’s Performance Wind Tops offer superb, lightweight rain resistance and this ever-popular range features two new products – a triple-layered bonded fleece and lined wind top.

The ‘Bala’ Storm Bloc® bonded fleece (RRP £73.60) incorporates a waterproof mid layer with a warm fleece inner and tight-knit outer layer, while the 'Snowdon' lined Storm Bloc® wind top uses supersoft Supima® cotton for a gorgeous soft and luxurious feel with an RRP of £63.   

‘Smart fabrics’ remain at the heart of the new Autumn/Winter 2010 Men’s Performance and Trend collection, ranging from the super-advanced ThermoCool™ system of the ‘Performance Curve’ shirt to the CoolFlex® HiCool® and CoolMax® technologies which feature in the seven shirts available.

ThermoCool™ is one of the world’s most advanced sports fabrics. When the user is hot and perspiring, the fabric allows evaporation, keeping the user cool and comfortable. When the user’s body temperature drops, the fabric traps body heat and creates a barrier to external cooler temperatures, keeping the user warm and temperature-regulated – known as thermo-buffering.

All Glenmuir Men’s Performance Shirts come in sizes S-XXL and in a neater athletic fit to enhance the performance of the shirts’ fabrics.

Glenmuir marketing director, Brian Mair, says: “Our Men’s Performance & Trend Collection a complete range designed to work perfectly in the very best and worst of the British weather.

“Whether golfers are seeking the ultimate playablity from a shirt on searing hot days or searching for total protection in the depths of winter, this collection has something to offer.”

Glenmuir has introduced two stunning new contemporary colour palettes for the season - New England Fall (forest green, rust, stone, leather and winter white); and Northern Skies (black, white, lilac, charcoal, grey and silver) – which complement its popular  ‘Blue Stone’ theme (three classic shades of blue combining with stone and white).

Glenmuir Men’s Performance & Trend Collection updates
Many of Glenmuir’s existing Men’s Performance and Trend products have been updated for Autumn Winter 2010.  

In the Rain Bloc® Waterproofs range, the zip-neck Rain Bloc® Stretch top features a lightweight, stretchable waterproofing system, which combines a Teflon-coated microfibre outer with a hi-specification waterproof and breathable stretch drop lining. RRP £97.75.

The Rain Bloc® Light combines a supersoft laminated outer fabric with a breathable micro-mesh lining and stretch panels to give fantastic weatherproofing and playability. RRP £88.

The extra-flexible half-sleeve Rain Bloc® Club provides ‘straight-from-the-bag’ lightweight protection against cloudbursts and features a scorecard pocket, water repellent zips, adjustable Velcro side tabs and a drawstring hem. RRP £72.50.

All waterproofs are complemented by the Rain Bloc® Drive waterproof trousers in black and navy and are backed by a three-year waterproof guarantee. RRP £60.

Notes to Editors:
Glenmuir is a brand right at the heart of golf. Preferred supplier to the European Ryder Cup team for 23 years, it is also lead vendor at Ryder Cup 2010. Glenmuir enjoys partnerships with the PGAs of Europe, The PGA, The European Tour, The Open Championship and The English Golf Union. Glenmuir is official clothing supplier to the Golf Foundation, Ryder Cup Wales 2010 and The Golf Union of Wales.