2024 Platinum
Glenmuir is celebrating a successful return to the Official Merchandise Pavilion at the Open Championship after a 12-year absence.
The Scottish based company, one of Europe’s leading golf apparel brands, took over 2,000 Claret Jug embroidered items to the Open and achieved a more than 90% sell-through - with cult US golfer Boo Weekley and top coach Butch Harmon both buying souvenirs for friends and family.
Other distinguished visitors to the Glenmuir stand included Sir Michael Bonallack, former Secretary of the R&A - while 1999 Open Champion and Glenmuir staff player Paul Lawrie MBE spent more than 30 minutes signing caps, programmes and shirts for fans.
A team of Glenmuir staff were at hand for the week to showcase the company’s acclaimed Spring/Summer ‘08 collection, with its latest designs and colours proving to be a huge hit with golfers from all over the world.
Glenmuir Marketing Director, Andy Bough, said: “Returning to the Open was a spectacular success for us and Glenmuir clearly has a worldwide fan-base with golfers at all levels of the game.
“At one point, we had Boo Weekley and Sir Michael Bonallack on the stand at the same time.
“Boo doesn’t hide the fact that he views golf as a job to help pay for his fishing and hunting hobbies – while Sir Michael is one of the game’s greatest administrators with a tremendous affinity for the game. It doesn’t really get much more diverse than that!
“I am delighted with the sales, the loyalty shown by golfers to our brand and the enormous effort put in by the Glenmuir team to make our return to the Open Championship Official Merchandise Pavilion such a phenomenal success for us.”
Glenmuir has an outstanding pedigree in event and logo merchandising, most notably as Licensee of official Ryder Cup merchandise, and its return to The Open came on the back of a successful performance in the merchandise pavilion at the last Ryder Cup at the K Club in 2006.
In September, the European Ryder Cup team will be wearing Glenmuir performance shirts at the Ryder Cup at Valhalla, USA, featuring the sport-technical Coolmax ® fabric.
Notes to Editors:
Glenmuir is a brand right at the heart of golf. Preferred supplier to the European Ryder Cup team for more than 20 years, it also enjoys partnerships with the PGAs of Europe, The PGA, The European Tour, The Open Championship, and The English Golf Union. Glenmuir is official clothing supplier to the Golf Foundation, Ryder Cup Wales 2010, The SLGA, and The Golf Union of Wales.
