Glenmuir Teams Up With European Tour Licensing Programme

Following the huge success of its Ryder Cup 2006 Official Merchandise Programme, leading European golf clothing brand Glenmuir is teaming up with The European Tour to help launch a new event and online merchandise programme.

Glenmuir will supply a range of clothing from its new Spring / Summer collection that will be made available to visitors at some of the top European Tour tournaments this season, starting with the forthcoming BMW PGA Championship at Wentworth.

The European Tour has set up a dedicated event team to run these Official Merchandise pavilions, which will offer clothing and accessories embroidered with the event logo or The European Tour's own logo. The range will also be offered to consumers through the Tour's website, which is one of the most visited golf sites on the net.

Andy Bough, Glenmuir's Marketing Director, said: "We worked very closely with the European Tour during last year's Ryder Cup, and we are delighted to be partnering The Tour to launch this new event merchandise programme. It will provide a perfect showcase for our new men's and women's collections, and will also open new opportunities for us with Tour sponsors and partners."

Scott Kelly Group Marketing Director of The European Tour added: "The strength of the brand and its clothing offer, combined with its comprehensive stock service programme, make Glenmuir an ideal partner for us. We are looking forward to working together to make The European Tour Licensing Programme a great success."