2024 PlatinumGlenmuir's #RoadToRome - Knitting The Team Together
All roads led to Rome, and Team Europe and Team Glenmuir conquered. Discover what it takes to plan, prepare and execute a record retail sell through during The Ryder Cup.
Glenmuir and Sunderland of Scotland have been one of the longest standing partners of The Ryder Cup having provided Ryder Cup Shirts and Knitwear to the European team on their first win on American soil in 1987. Some members of the 87 strong Glenmuir team in Lanark are featured in this film which provides an unparalleled insight in to the "team behind the team" and the passion, expertise and toil it takes to prepare for one of the most watched sporting events in the world, The Ryder Cup.
Glenmuir were also proud to be the Official Team Outfitter of the winning 2023 Junior European Ryder Cup Team which was captained by European Tour Winner and ex-Ryder Cup player and Glenmuir ambassador Stephen Gallacher.
The film captures the essence of the planning, preparation and execution of delivering a successful Ryder Cup merchandise programme in the run up and during event week. It gives the viewer a first hand insight into the loving process Glenmuir's Lanark team go through for each and every piece of Official Ryder Cup merchandise from crafting and embroidering, to transporting, right through to merchandising, customer service, replenishing stock and finally selling through.
Glenmuir's #RoadToRome may be over but both Team Europe and Team Glenmuir fuelled by passion earned a historic victory etched in golfing glory for the most treasured trophy in the game of golf, The 2023 Ryder Cup. For more exciting journeys follow our Instagram and Facebook.
