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Glenmuir Goes From Strength To Strength With New Ladies’ Golf Collection

Glenmuir has launched a larger-than-ever new Ladies’ Collection for Spring/Summer 2008, maintaining the momentum of its fastest growing product category. The Ladies’ Collection co-ordinates luxury cotton polo shirts and knitwear with performance shirts, fleeces, luxury lambswool, merino and cashmere knitwear, wind shirts, waterproofs, trousers, shorts, headwear and socks.

17 January 2008 2 minute read Glenmuir Goes From Strength To Strength With New Ladies’ Golf Collection

The expanded collection features three brand new stylish and modern colour palettes - Freshwater (cool blues, white & khaki); Tropical (vibrant greens, fuschia & black); Sunset Beach (cool yellow, deeper blues and white).

 

At the forefront of the collection are five new Ladies' Performance Shirts - Lilly, Megan, Izzy, Jane and Cara - which feature the renowned Hi-Cool ® Moisture Management System.

 

All shirts are manufactured from 70% cotton and 30% polyester jersey in a shaped fit to maximise fabric performance and comfort. The designs, in sizes XS-XL, include cool and contemporary colours with contrast panels and patterns and all feature the prestigious Glenmuir woven label on the left side seam.

 

The Hi-Cool ® Moisture Management System quickly draws moisture away from the body and into the fabric but boasts phenomenal quick-dry wicking properties, so the shirts are comfortable and cool and always look smart.

 

The short-sleeved Lilly and sleeveless Megan both incorporate a printed pattern either on the body or as side panels and can be turned into a complete on-course outfit with the addition of Frances - a new A-line skort in matching white, paradise blue, fuschia and navy colour schemes.

 

Glenmuir has also introduced two new Shaped Fit shirts - Christy and Rhona - in lightweight stretch cotton jersey designed to provide ease of movement.

 

Glenmuir now also offers full collection of cotton, lambswool, merino and cashmere knitwear for the discerning lady golfer, having added eight new products.

 

Cottons provide the ultimate in summer styling and five new Fashion Cotton knitwear products have been unveiled - with the gorgeous diamond-design Sine v-neck slipover, and Beth zip-through cardigan with contrasting side and overarm panels, at the heart of the range and already proving to be best-sellers.

 

The Ally scoop neck slipover, Diane long sleeved v-neck with subtle diamond intarsia pattern and the Catrina zip-neck sweater complete the new fashion cottons line-up.

 

Other popular new knitwear include Innes, a new luxury Scottish Cashmere sweater knitted in Scotland from the finest cashmere fibres commercially available and to the highest standards set by the Scottish Cashmere Club; and two new Fashion Lambswool sweaters - the Elspeth v-neck and Flore zip neck.

 

Launching the new Ladies' Collection, Glenmuir Marketing Director, Andy Bough, said: "Glenmuir has experienced significant year-on-year sales growth in the lady golfer category and this underpinned our decision to expand our collection further this season.

 

"We are very excited by the range of fashionable styles, designs and colours now offered across the board for lady golfers."

 

Glenmuir Ladies Collection range updates The existing Glenmuir Ladies' Collection has also been comprehensively updated to incorporate the new Freshwater, Tropical and Sunset Beach colour palettes.

 

In the performance products, the Danby Dry-Tech thermal zip fleece and Whitby Dry-Tech thermal sleeveless zip fleece are now available in light blue while the three Storm Bloc wind shirts Forth (gilet), Tallow (long sleeve with quarter zip neck and draw cord waist) and Auckland (half sleeve with v-neck) - which all combine Teflon coated performance outer fabrics with lightweight linings to ensure wind proofing, shower resistance and stain repellency - come in light blue and citrus. The Forth is also available in navy and black.

 

The shaped fit stretch cotton shirts range now features the popular Carnie short sleeve in paradise blue and the short sleeve Sophie and sleeveless Mallow in fuschia, burnt orange, light blue, khaki, light yellow and citrus.

 

In knitwear, the Scottish Cashmere crew neck Ness sweater and Roslin cardigan come in 11 new colours - dubarry pink, Lolita pink, Pompeii grape, sultan red, sunlight yellow, sandstorm, wildbeast grey, apple, plexi green, surf blue and olympus blue - while the Elgin v-neck sweater and Ailsa v-neck slipover, both in lightweight merino wool, are available in kiwi and paradise blue and the luxurious lambswool crew neck Sundridge and v-neck Brunton now feature Hawaii blue, kiwi and paradise blue.

 

The Darvel Capri pants are now available in paradise/white, fuchsia/white, navy/white and black to match the A-line Skort Lilly and Megan tops while the Clova cropped wide leg pants are now also available in khaki.

 

The Forres lightweight cotton twill visor comes in five new colours - paradise white, fuchsia/white, navy/white, light blue and kiwi - and the Alness brushed cotton cap in three new shades of khaki, fuchsia and white.

 

Glenmuir is a brand right at the heart of golf. The company has been a preferred supplier to the European Ryder Cup team for 20 years; it also has a close working relationship with the PGA, European Tour and is the official clothing supplier to the Golf Foundation.

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