Filmed on location at the iconic Gleneagles in Perthshire, Scotland, just a stone’s throw away from Glenmuir’s factory, the campaign captures the spirit of Glenmuir’s Spring Summer 2025 collection. The advert reflects the brand’s continued commitment to timeless style, exceptional craftsmanship, and performance-driven apparel for golfers of all generations.
The film features a number of Glenmuir product favourites from its Spring Summer 2025 collection, creating a visual journey that is a celebration of golf’s enduring traditions, told through a modern lens.
Each scene is designed to reinforce Glenmuir’s core values:
• Rooted in Tradition – Embracing Scottish heritage since 1891
• Crafted with Excellence – Timeless style, made to last
• Trusted by Generations – Loved by golfers since 1891
The advert asks the audience to “Discover Why” Glenmuir has been loved by generations of golfers since 1891 by visiting their pro shop or www.glenmuir.com.
Glenmuir last featured on Sky Sports Golf in previous campaigns and is delighted to return to one of the most watched platforms in the sport by Glenmuir’s community of golfers.
To watch the advert and explore the full Spring Summer 2025 collection, visit www.glenmuir.com/discoverwhy