2024 Platinum
THE CONCEPT "BORN IN 1891, MADE FOR TODAY"
Glenmuir's association with golf does not stop at crafting clothing. A deep-rooted passion is etched into every stitch, every knit and each design, echoing the rhythms of Scotland's sweeping landscapes.
 |
 |
This captivating new advert invites viewers on a journey through history, tracing back from 1891 right through to the present. It masterfully chronicles the evolution of golf attire, highlighting Glenmuir's pivotal role in marrying age-old craftsmanship with contemporary needs to refine the game's aesthetic for today's golfer.
OUR ESTEEMED VIDEOGRAPHERS
The visual tapestry of this advert was woven by the artful hands of our beloved videographers - Ollie Allison, Harvey Jamison, Rick Schofield, and James Sparkes.
Their unparalleled expertise seamlessly blends various filming techniques, from intimate close-ups and expansive drone shots to sweeping pans, ensuring the viewer feels the essence of both the golfer's journey and the meticulous creation of a Glenmuir sweater.
THE SCENIC LOCATIONS
 |
 |
The time-honoured No.1 Course at Gullane, with its iconic smooth greens, characteristic pot bunkers and whispering grasses, is the tee-off point for the film, transporting the viewer to golf's early days in the 19th century. The journey further unfolds at Glenmuir's very heart, our Lanark factory, offering a glimpse into our craftspeople's sheer dedication, culminating in the modern golfing landscape of the rejuvenated Ailsa at Turnberry, symbolising golf's present following its recent grand reopening.
THE STARS
The legendary Malcolm Duck, from Aberlady's famed Ducks Inn, graces the screen as our quintessential 1891 golfer, very much looking the part in era-appropriate attire. As the clocks turn to 2023, our narrative introduces Glenmuir's faces of today - James Hamilton, Josh Newton, Annie Taylor and Cal Shulka, epitomising the modern golfer.
 |
 |
A TAPESTRY OF TIME THROUGH GOLF CLOTHING
From Malcolm's traditional ensemble, featuring knickerbockers and Glenmuir's timeless round-neck sweater in subdued hues, the video captures golf apparel's journey. By the mid-century, ties had departed, and Glenmuir's signature transformed with knitted lightweight assortments, as well as chic short-sleeved shirts and refined trousers. The finale offers a sneak preview of Glenmuir's upcoming Spring Summer 2024 Collection, set to make waves next year.
Glenmuir continues to celebrate the timeless spirit of golf, crafting pieces that resonate with history, while catering to the modern golfer. This advert is not just a reflection of our legacy, but a testament to our commitment to the game and its patrons. Discover the advert here.
