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Glenmuir and Sunderland of Scotland achieved a record sell through during The 2023 Ryder Cup sharing in the wider success the tournament had as a whole. In this film, they give us an insight into what it takes to plan, prepare and execute a record retail sell through during Ryder Cup event week.

10 October 2023 Words by Danielle 1 minute read GLENMUIR ACHIEVE RECORD 2023 RYDER CUP SUCCESS

Glenmuir and Sunderland of Scotland have been one of the longest standing partners of The Ryder Cup having provided Ryder Cup Shirts and Knitwear to the European team on their first win on American soil in 1987. Some members of the 87 strong Glenmuir team in Lanark are featured in this film which provides an unparalleled insight in to the "team behind the team" and the passion, expertise and toil it takes to prepare for one of the most watched sporting events in the world, The Ryder Cup.

Discover the film here:


Glenmuir were also proud to be the Official Team Outfitter of the winning 2023 Junior European Ryder Cup Team which was captained by European Tour Winner and ex-Ryder Cup player and Glenmuir ambassador Stephen Gallacher.

The film captures the essence of the planning, preparation and execution of delivering a successful Ryder Cup merchandise programme in the run up and during event week. It gives the viewer a first hand insight into the loving process Glenmuir's Lanark team go through for each and every piece of Official Ryder Cup merchandise from crafting and embroidering, to transporting, right through to merchandising, customer service, replenishing stock and finally selling through.

The success with Official Ryder Cup Merchandise which Glenmuir achieved during The 2023 Ryder Cup comes on the back of record breaking numbers with over 270,000 people attending across The Ryder Cup week at Marco Simone, Rome, from 100 different countries, Ryder Cup social media impressions totalling 600 million and a 38% rise in Sky Sports UK viewership.

Glenmuir's Ryder Cup Merchandised Area

Glenmuir's #RoadToRome may be over but both Team Europe and Team Glenmuir fuelled by passion earned a historic victory etched in golfing glory for the most treasured trophy in the game of golf, The 2023 Ryder Cup. For more exciting journeys follow our Instagram and Facebook.