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J.Lindeberg and Glenmuir Launch an Exclusive Golf Collection

J.Lindeberg is proud to announce an exciting new collaboration with the iconic Scottish golf brand, Glenmuir, for the Winter Holiday 2024 season.

15 October 2024 Words by Mikhel 4 minute read J.Lindeberg and Glenmuir Launch an Exclusive Golf Collection

This exclusive partnership blends J.Lindeberg’s modern Scandinavian design with Glenmuir’s rich heritage of quality and craftsmanship, resulting in a unique collection for both men and women that bridges the timeless appeal of golf’s Scottish roots with J.Lindeberg’s edgy, progressive spirit of modern golfwear. Born from shared values of meticulous craftsmanship and constant innovation, J.Lindeberg x Glenmuir Collection is inspired by Glenmuir’s long legacy and infused with J.Lindeberg’s trailblazing contemporary vision. This elevated capsule merges technical functionality with stylish designs, offering golfers an exceptional wardrobe that is as performance-driven as it is fresh and fashionable. Drawing inspiration from the rugged landscapes and rich history of Scotland, the collection features exclusive prints that reflect Glenmuir’s deep-rooted heritage—just like the J.Lindeberg x Glenmuir Collection campaign fronted by J.Lindeberg’s brand ambassador, professional golfer Todd Clements.

J.Lindeberg X Glenmuir Collection J.Lindeberg X Glenmuir Collection

 

The women’s collection offers key pieces such as a performance polo designed with advanced fabric technology for superior comfort and functionality, a merino polo that delivers timeless elegance with the warmth and softness of fine wool, and a tech stretch skirt that seamlessly combines style and performance, ensuring expert ease of movement on the golf course.

For men, standout pieces include a hybrid windbreaker sweater that boasts lightweight, water-repellent, and windproof qualities, making it ideal for various outdoor activities. Luxurious knitted sweaters, crafted from 100% merino wool and cashmere, emphasize the collection’s commitment to high-quality materials. Additionally, a knitted polo with a relaxed fit is available in solid colours or a tartan check jacquard.

“We are delighted to announce our collaboration with J.Lindeberg, a brand that shares our commitment to quality, innovation, and style. Since 1891, Glenmuir has been dressing generations of golfers, and this partnership represents an exciting fusion of our rich Scottish heritage, dedication to craftsmanship, and prestige with J.Lindeberg’s modern Scandinavian design and stylish aesthetic. We are thrilled to bring our combined vision to life, allowing golfers across the world to experience this unique J.Lindeberg x Glenmuir Collection,” says Mikhel Ruia, Managing Director of Glenmuir.
J.Lindeberg X Glenmuir Collection J.Lindeberg X Glenmuir Collection

 

Partnering with Glenmuir has been an inspiring journey for us at J.Lindeberg. We’ve always been about pushing the envelope, and working with a brand steeped in such rich history allowed us to create something fresh and truly special,” says Neil Lewty, Creative Director at J.Lindeberg. “The J.Lindeberg x Glenmuir collection is about honoring golf’s past while boldly redefining what modern golfwear can be - with style, top performance, and a big dose of the innovative spirit we’re known for. It’s this shared drive to push the boundaries of design, functionality, and the evolution of golf that brought Glenmuir and us together.

The collection will be exclusively available from week 44 in J.Lindeberg stores, through selected wholesale partners, and online for men's at glenmuir.com and women glenmuir.com and jlindeberg.com. Golfers can also find this unique collection at select premium golf resorts, where they can experience first hand the perfect blend of Scottish heritage and Scandinavian innovation.

 

J.LINDEBERG AND GLENMUIR Q&A

Neil Lewty, Creativer Director J.Lindeberg

What can you tell us about your creative process behind the collaboration?

This collaboration was an exciting opportunity to merge Glenmuir’s rich Scottish heritage with our modern, innovative approach, particularly focusing on technical functionality and style. We wanted to create something that would resonate with golfers both on and off the course, that reflect tradition but also push the boundaries of modern golf wear.

What’s the inspiration/idea behind the collection?

Scotland is synonymous with golf, the heritage is so deep, and with Glenmuir being a part of this it was a gift of an inspiration, we looked at old argyle patterns and gave them a modern look and feel, the knitwear was obviously another source of inspiration, this is Glenmuir heritage and so looking at yarns exploring different shapes and styles was a really fun way to twist this traditional item into a new setting.

If you can only choose one, which would you pick as your favourite piece?

The hybrid windbreaker sweater stands out for me. It’s lightweight, water repellent and windproof, perfect for golfers who want functionality without sacrificing style.

When it comes to golf, what or who influences you?

There is so much around golf now and I find it interesting and inspiring to see what people are wearing now on the driving ranges, indoor golf and at simulator venues, it’s really opened up to new younger audience as well as widening the type of garments that you wear for these 'new' golfing occasions. It breathes life into the sport and opens new possibilities which is inspiring.

What was the best thing about working with Glenmuir?

The best part was the exchange of ideas. Glenmuir brings a legacy of quality and craftsmanship, and we were able to complement that with our more progressive, technical approach. It felt like a natural fit, both brands bringing their strengths to create something new and exciting for golfers.

J.Lindeberg X Glenmuir Collection J.Lindeberg X Glenmuir Collection

 

Mikhel Ruia, Managing Director Glenmuir

How did the collaboration come about?

The collaboration between Glenmuir and J.Lindeberg emerged from a shared vision for quality and innovation in golf apparel. Both brands have a rich heritage, and we recognized an opportunity to blend Glenmuir's Scottish craftsmanship with J.Lindeberg’s modern Scandinavian aesthetic. Conversations between our teams highlighted our mutual respect for design and commitment to excellence, leading us to create something truly special for golfers around the world.

If you can only choose one, which would you pick as your favourite piece?

Choosing just one favourite piece is a challenge, but if I had to select, it would be the limited-edition knitwear. It beautifully encapsulates the essence of our collaboration—melding traditional Scottish patterns with J.Lindeberg’s contemporary flair. It’s not just stylish; it tells a story of craftsmanship and innovation, which resonates deeply with our brand’s heritage.

When it comes to golf, what or who influences you?

My influences in golf are varied, but I find inspiration from both the sport’s rich history and its forward-thinking innovators. Icons and modern players remind me of the blend of tradition and innovation in golf. Additionally, the passion of golfers worldwide drives me to create apparel that enhances their experience on the course.

What do you hope people take away from the collaboration and collection?

I hope that people experience the seamless integration of style and functionality in our collection. We aim for golfers to feel a connection to both Glenmuir’s Scottish heritage and J.Lindeberg’s modern aesthetic. Ultimately, I want them to appreciate the craftsmanship and thought that has gone into every piece and feel inspired to express their individuality while enjoying the game.

What was the best thing about working with J.Lindeberg?

The best part of working with J.Lindeberg has been the synergy between our teams. Their creativity and modern approach to design have invigorated our process, and the collaboration has fostered an environment of mutual respect and shared goals. Together, we’ve pushed the boundaries of what we can achieve in golf apparel, and I believe the results truly reflect that partnership.

J.Lindeberg X Glenmuir J.Lindeberg X Glenmuir J.Lindeberg X Glenmuir
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