2025 Platinum
Lanark, Scotland – 1 August 2025 — Sunderland of Scotland, the technical golf outerwear brand trusted by legends, is proud to announce the launch of its new television campaign, “Weather The Game,” airing on Sky Sports Golf from 1st September 2025.
Filmed at the rugged coastal setting of Dunbar Golf Club, the brand’s cinematic new spot captures the uncompromising nature of links golf in its rawest form. As two players navigate wind-lashed fairways and punishing squalls, a powerful voiceover reveals the truth every golfer knows: the game is not simply played—it’s endured.
"The soul of the game... lives here... where it was born.
The cold doesn’t just test your swing... it tests your spirit.
On the hallowed links of Scotland... the land is raw...
Shaped by centuries of wind, rain, and tide.
Here the game isn’t played... it’s endured.”
This film reinforces Sunderland of Scotland’s mission: to equip golfers with the most advanced, reliable, and stylish weatherproof apparel—designed to meet the demands of golf’s harshest conditions. Every garment, from waterproof jackets to thermal midlayers, is rigorously engineered and tested in Scotland, ensuring golfers stay #NeverWeatherBeaten.
Rooted in history and driven by innovation, Sunderland of Scotland has long been a pioneer of performance weather wear. From dressing icons like Seve Ballesteros, Greg Norman and Nick Faldo, to offering a lifetime waterproof guarantee on every rain jacket, the brand stands for excellence without compromise. The film features the St Andrews University Student co-founders of Eden Athletic, a grassroots golf collective born in St Andrews. The videography was all done by renowned golf filmmaker Ollie Allison.
Campaign Details:
• Title: Weather The Game
• Air Date: From 1st September 2025
• Channel: Sky Sports Golf
• Location: Dunbar Golf Club, East Lothian
• Products: Available at your pro shop at www.glenmuir.com/sunderland from 1st September 2025 as part of the AW25 Collection
• Creative Theme: Endurance, resilience, and the raw beauty of golf where it all began
Golf is not a game of comfort—it’s a test of focus, strength, and spirit. Sunderland of Scotland invites all golfers to rise to that challenge.
It’s time to defy the elements.
Sunderland of Scotland – Never Weather Beaten.
