Glenmuir Icon Sunderland Icon Macwet Icon
Back to articles

Glenmuir launch tradition with innovation for AW24

This 2024 Autumn Winter collection continues Glenmuir’s legacy of crafting premium golf attire, combining traditional Scottish design with modern functionality.

24 January 2024 Words by Anniina 1 minute read Glenmuir launch tradition with innovation for AW24

Lanark, ScotlandGlenmuir, the esteemed Scottish golf clothing brand, is excited to introduce its Autumn Winter 2024 Collection, featuring Aqua, inspired by the waters of Luskentyre, Apricot reminiscent of sunsets on the West coast of Scotland and Hot Pink capturing the vibrancy of Scotland’s cities.

Men's Collection: A Fusion of Tradition and Innovation

For men’s golf sweaters, the g.Fintry and g.Garvie stand out with their luxurious “Touch of Cashmere” fabric, the perfect blend of cashmere and combed cotton, featuring distinctive designs and a PFC free water-repellent finish for both style and comfort on the golf course.

This season, Glenmuir introduces a remarkable line of men’s golf midlayers and outerwear. The g.Arden, g.Newton, g.Carlton, g.Govan, g.Culross, and g.Cameron pieces represent a fusion of advanced performance materials and elegant design, each offering unique features to enhance the golfing experience. From innovative thermal properties to dynamic styling, these garments are crafted to provide comfort and functionality, with an environmentally friendly PFC water-repellent finish, ensuring golfers can perform their best in any weather.

Glenmuir launch tradition with innovation for AW24

Pictured: Glenmuir Men's g.Garvie Golf Sweater

Ladies' Collection: Elegance and Comfort on the Course

The ladies’ golf knitwear collection, including the g.Annie and g.Chrissie, offers a touch of cashmere luxury, blending sophistication and comfort. The g.Joni fleece ladies’ golf midlayer is a cosy testament to functional elegance, uniquely designed for the discerning female golfer.

Top Off Your Game with Glenmuir's New Hat Additions

Completing the collection are our new golf hat collections for both men (g.Leith and g.Dundas) and ladies’ (g.Cleo), each crafted to provide warmth and style, complementing any autumn winter golfing outfit.

Glenmuir launch tradition with innovation for AW24

Pictured: Glenmuir Ladies' g.Joni Fleece Golf Midlayer

A Commitment to Excellence

Glenmuir’s latest collection exemplifies the brand’s commitment to quality and tradition, while embracing modern styles and technologies. Based in Scotland, the home of golf, Glenmuir remains dedicated to serving the global golfing community with its high-quality golf clothing.

Anniina Sorvisto – Designer, Glenmuir and Sunderland of Scotland adds: “The advancements in sustainable manufacturing have been a pivotal development for Glenmuir. This approach not only aligns with our environmental commitments but also elevates our product design, durability, and performance. As designers, the shift towards a sustainable model, especially focusing on natural fibres, is a thrilling challenge to try and constantly innovate. We are eager for our customers to experience the Autumn Winter 2024 collection, which reflects our journey towards becoming the world’s most cherished golf clothing brand.”

The new collection will be available online and in your local pro shop from August 2024.

Discover the new pieces in action at the iconic Ailsa course at Turnberry here.

 

RECENTLY VIEWED