2006

EUROPE CLINCH RYDER CUP HAT-TRICK

The 36th Ryder Cup Matches were held at the Palmer Course of the K Club in Straffan, County Kildare, Ireland.

Since Europe's famous first victory on American soil at Muirfield Village in 1987 Glenmuir have designed and supplied shirts and knitwear for successive European Ryder Cup Teams. Glenmuir worked with European Ryder Cup Captain and Glenmuir Ambassador Ian Woosnam.

EUROPE EQUAL RYDER CUP RECORD

The European Ryder Cup Team were victorious with a commanding score of 18½ to 9½ points, equalling their record winning margin from 2004.

This was the first time in the history of the Ryder Cup where Europe had achieved three successive victories. The Team was successfully captained by Ian Woosnam who was also an ambassador for Glenmuir.

EUROPE VICTORIOUS FOR 3 CONSECUTIVE RYDER CUPS IN GLENMUIR

Since Europe's famous first victory on American soil at Muirfield Village in 1987 Glenmuir have designed and supplied shirts and knitwear for successive European Ryder Cup Teams.

Glenmuir made a bigger commercial impact for this year's Ryder Cup than any other in its 19-year sponsorship of the European Team. The Irish were unfailing in their hospitality and they also dug deep in the Official Merchandise pavilion to stock up with Glenmuir shirts and tops to remind them of the greatest golf event ever to come to the Emerald Isle.

By the Saturday it was apparent that to avoid disappointing the thousands of Ryder Cup faithful that would eventually still be streaming through the doors of the Official Merchandise pavilion until past the closing ceremony, new supplies would need to be ordered in.

In addition to sales, the company reported positive engagement with the media, players, club members and even the charity Enable Ireland, that the company helped to gather a large donation in exchange for tickets to the International Pavilion on the final day.

As well as supplying outfits for the European Team, Glenmuir crested shirts were the apparel of choice for hundreds of support personnel, from the European Tour to referees, media centre staff, official physiotherapists and the Ryder Cup personnel themselves were clad in Glenmuir as well.

"There has never been a Ryder Cup that can compare to this for us," concludes an exhausted Andy Bough from Glenmuir. "The fact that we sold out our entire stock is a bonus that sits above massive awareness and goodwill generated, as well as the feeling that the Ryder Cup 'high' will just go on and on and on."

The entire European and Scandinavian golf community will be reveling in this for a long time to come, Andy predicts – emotionally and commercially.

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